Marketing DefinedOne thing to keep in mind is that Marketing is an ongoing developing process that is defined by how a culture progresses and will continue to progress as long as there are people that create/identify a need and of course the people that need it.
Marketing as a whole have 5 fundamental elements that it abides by regardless of how much it has evolved as a process.
* Marketing focuses on the satisfaction of customer needs, wants and requirements.
* The philosophy of marketing needs to be owned by everyone from within the organization.
* Future needs have to be identified and anticipated.
* There is normally a focus upon profitability, especially in the corporate sector. However, as public sector organizations and not-for-profit organizations adopt the concept of marketing, this need not always be the case.
* More recent definitions recognize the influence of marketing upon society.
As an added Bonus I would like you take your time to also exam how Seth Godin breaks it down for you in this 18 min presentation of which am sure you'll find entertaining as well as informative. and dont forget to have a pen and paper handy, you might want to jot down notes too :)
