Showing posts with label Blogging Tips. Show all posts
Showing posts with label Blogging Tips. Show all posts

Tuesday, January 12, 2010

Empty Streets Special: Hubspot

I have gotten a lot of emails from readers that are interested in starting their own blog so they can earn extra income on the side. I normally say that all it takes are the following:
  • Self evaluation of interests (necessary if targeting your own niche)
  • Perseverance and Passion
  • Patience
  • Creativity
  • Constant Study
  • Mentorship (finding mentors in this industry is an absolute must)
  • Love of writing and sharing (this is the basis of why blogs were made in the first place)
  • Constant Monitoring of Traffic and Readers
Fortunately the first couple of bullets are easy to obtain with a little help from family and friends. But what happens after you have done everything and things are still a little bit in the runt? Then expert help is the best way to go. One such expert that I would like to commend is Hubspot. Hubspot has in more ways than one allowed me to see where my blogs stand in the market and even allows me to view what my competitors have that I need to work on. They have proven to be very helpful in providing marketing tips and tricks that has allowed me to increase my traffic and maintain a constant readership.

Here is more about them based on their website:
HubSpot® is an inbound marketing system to help your small or medium sized business get found on the Internet by the right prospects and convert more of them into leads and customers for maximum marketing ROI.

HubSpot inbound marketing software helps your company get found by the qualified prospects that are looking for the products or services that you sell in search engines, blogs and the blogosphere, and social media. Once these qualified visitors are on your website, HubSpot helps you convert more of them into leads and paying customers through landing pages, lead intelligence and marketing analytics.

HubSpot is web-based, does not require any IT staff, and is designed to be used by a marketing person, not a techie. Our company, our blog and our products have been featured in the Wall Street Journal Online, MarketingSherpa, PC Magazine, AdAge, and MarketingProfs.

Now Hubspot does not only focus on websites. They have acknowledged and even demonstrated how blogs such as this one and millions of others are reshaping the Marketing Industry. They have even come up with blogging tips that is free for all and is an eye opener for both tenured and newbies alike. Check it out: Hubspot Blogging Kit

With all that said, I guess it is time for you to try it out and start blogging. Over all simply follow what you feel you like to share and talk about. Eventually, the shape of your blog and the people that read it shall follow.


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Sunday, November 23, 2008

Keys to Increasing Your Site's Traffic


There are many people and sites that talk about how to increase blog/site traffic, however just because of just the sheer number of them out there a lot of people end up getting lost and confused. I wouldn't blame you either and I know you've probably heard this before but I'll do my best to simply it for you here.

Here are 26 sure-fire ways to increase web traffic and site visitors to your website. Use some or all of them, and let us know which ones worked best for you.
  1. Optimize your site (SEO).
    Win on the search engines when people search for keyword phrases related to your products or services.
    (More about search engine optimization.)

  2. Get your site listed in directories.
    Submit your site to all the major web directories. This will generate traffic directly from the directories themselves and will also help to improve your link popularity. That helps you win on Google!
    (More about web directories.)

  3. Get listed in search engines.
    Submit your site to all the major search engines.
    (More about search engines.)

  4. Get links to your site.
    Get people with complimentary sites to link to yours. You offer rental kayaks on the beach. Ask the local restaurant owners to link to you, and offer to link to them. Ask the local tour guides, the real estate agents, the night clubs, and everyone else. Links lead to clicks onto your website and help to improve your search engine rankings.

  5. Buy links to your site.
    Buy text links on other websites. That means more spiders stopping by, more people clicking through, and better search engine rankings.

  6. Buy banner ads.
    Buy banner ads on other websites. It helps to build brand recognition.

  7. Participate in a banner exchange program.
    It won't cost you anything, and will lead to a few extra visitors. Plus, you're spreading your brand all over the place.

  8. Participate in a WebRing.
    Connect your site with other sites in your niche.

  9. Pay for clicks to your site.
    Pay for clicks or inclusion on the search engines so that people will see your site in the sponsored links section of the search results when they search for keyword phrases related to your products or services.
    (More about pay per click.)

  10. Set up an affiliate marketing program.
    With affiliate marketing, you can either pay per click, pay per lead generated, pay per sale, or pay per customer acquired.

  11. Use smart public relations (PR).
    Get news coverage of your business and your site. Approach online and traditional media. This will often lead to others placing links pointing to your website, which leads to more clicks and also to improved search engine rankings.

  12. Use E-mail marketing.
    Ugly, but effective for the cost. Blast out your special offers, but be nice about it.

  13. Use off-line marketing.
    Promote your site. Put your url on all your license plates. Paint it on your car. Buy newspaper and yellow pages ads with your url. Put up flyers and stickers. Sponsor a little league team. Do anything and everything to spread the word about your website around your city.

  14. Run regular promotions.
    Stage regular giveaways and spread the word about it.

  15. Get published.
    Write articles for publication on other websites. The author profile will link to your site. The article will show that you're an expert.

  16. Publish yourself.
    Write articles for your own site regularly. This will help you to win on the search engines and gives your visitors a reason to come back over and over.

  17. Ask for reviews.
    Ask for reviews of your self-published articles on other webmasters' websites. Ask for reviews of your website, your products, your software, your services. These will usually include links to your articles.

  18. Write briefs.
    Write daily or weekly news briefs focusing in on your industry or specialty area. This keeps your site "fresh" in the eyes of the major search engines and helps you to spread a wide net when fishing for top search engine positions.

  19. Create a newsletter.
    Ask your visitors to sign up for your newsletter, and encourage them to send it along to people they know. Send a newsletter regularly with teasers or lead-ins to your in-depth new articles or with special offers and the latest products.

  20. Post in chat rooms.
    Become active in bulletin boards and chat rooms focusing on your industry. Leave inciteful comments, and people will click on your profile, then visit your site.

  21. Give away free stuff.
    Offer something people want at your site. Give them a reason to come back and get more. Offer free downloads and update them regularly. Offer coupons or discounts. Content content content.

  22. Give awards for excellent sites in your niche.
    This builds more links back to your site and establishes you as a credible reviewer, an expert in your space.

  23. Run a contest and promote it.
    Photo contests, essay contests, goofy contests, random drawings, anything. Example: Messiest Garage in America contest on OfftheFloor.com.

  24. Join your local business organizations.
    Chambers of Commerce and other organizations will often add your site to their member directory. That's an added advantage over the obvious business-building and networking opportunities.

  25. Create an RSS feed.
    Give people another way to interact with your content.

  26. Be accessible.
    Build your site so that it is accessible to all browsers and to PocketPC and Palm Pilot users. Don't forget, people with disabilities buy things too. Make your site Section 508 complaint. Your competition probably hasn't.
With all that said I hope that in more ways than one this helps clarify in layman's terms everything you need to do in order for you to increase your site's traffic. I should know as I too am experimenting with them as we tweak around with this site's own traffic as well as our main site Empty Streets: it's a way of life which has a whooping 200++ visitors now daily. Like everyone else we started between 0 - 2 people a day. All it take is a lot of hard work and dedication too, so don't fret if you only get a trickle from the beginning - be grateful that at least you have people that have dropped by. Soon you'll find your niche as you get better at this playful soiree. :)

Sunday, November 16, 2008

Starting a Blog? Tips to help you get started - Things you need to know before you start to EARN $$$

Image Courtesy of Veblogs.com

Starting out a Blog isn't something one should do haphazardly if one intends to earn or get people interested in it. There are a few basic principles that one should follow and as one goes through these principles one can start to see that blogging is actually a real business venture.

Here are the things to consider:

1. Take your time to understand what you are getting into - No one should get into something without doing some homework first. Do your research and understand what a blog really is and you can do this by looking for the most prominent bloggers around. One of the coolest thing about the blogging industry and finding it's key players isnt hard. Just simply type making money online and viola you get to see the key players off the net. How do you know that they are the key players - they are on the top page when you type in the keywords and that is more than enough to get you convinced that these are the people to get to know(CarloCab is an example). Also check out blogging communities and get to see if there are any successful people in your own area that you can talk to and get some pointers from, every country has them(in the philippines my personal favorites are Bloggista and Yugatech).

2. Set and prepare your Foundations - Where are you going to start, what are your interests. These the questions that need to be answered when you get into this industry. Another would be to ask if you are unique or if you have similar competitors that you have to play with and probably partner up with - going against them may not be a very good idea especially since they have already established a good long term reputation of content. Are you willing to spend for a domain or are you happy with what is freely given such as those provided for by Blogger or Wordpress. Do you feel comfortable with the articles you are going to write and is this something you can start on your own or is this something you need a staff for. Though normally for that last question it is always answered by one person and that person is the only staff which isnt bad just as long as one learns to manage their time appropriately. Once you have decided on all of these questions you are almost ready to begin.

3. Define yourself and your business - Decide on what niche you are going to take and learn your limitations. People can get so many ideas and they tend to act on them all at once failing to realize that this gets really cluttered along the way and eventually tend to confuse your clients or clients to be. Sit down and start planning what you want to write about and how often you are going to do write these topics. Make sure that your readers understand this fully so they know what to expect. Act on one idea at a a time and this will make your articles more conducive for your audience. How your site looks also defines how one views your content. All in all this would add up to how you and your words are received by those that drop by - as this would in more ways than one make them stay and come back for more.

4. Constantly Evaluate Progress - keep a log book or track record of who or what catches your market. Monitor the type of clients come and visit, where they are from, what they are interested in, who referred them, what did they do to get there, what is it that they liked about the site, what is it that they dont like, and much more... All these questions the good and bad of it have to be constantly analyzed and interpreted to ensure that your efforts are being rewarded and that the things are going as planned. Every time you make a change on your site, an article is written, a picture is changed, a layout, anything at all that you do check and see if there is an effect and check if it is a good one or a bad one. Isolate the changes and monitor them individually, doing this helps you understand how each one plays a role in your overall blogging business. In other words MONITOR EVERYTHING AS OFTEN AS YOU CAN.

5. Keep on Trying - this is the one thing that distinguishes a successful blogger to one that doesnt get a single dime. Blogging is a business and just like any it is a gamble, luck plays a role in anything one ventures into and a lot of hard work too. No one can earn a million dollars a year over night and just the same there really isnt a cut out formula for success. What one has is instincts and passion to do what one loves to do. For the most part you will find that the one quality that all successful bloggers have in common is determination to get what we want to say to the people that need to hear it. So what if you dont earn a single dime on the first couple of times, So what if you have a lot of competition and your a new blog just starting out to get a niche in the market. Eventually, through time and dedication you will find your spot and people will find you. Perserverance and Passion, the Power of Commitment, so many names have been given to what one has to do but overall you just have to keep on going at it no matter what anyone else says. I started my Empty Streets: It's a way of life and i didnt even know that I would be earning from that, neither did i expect that people would be very interested with what I had to say but from a personal blog to an all around blog magazine, even i surprized myself. 156++ articles from now and I'm still dishing out topics one after another, not to mention I myself have experimented on trying out other blogging topics and many of them have failed yet it only takes one success to make all the effort worthwhile. I may not be earning 5 digits in dollars yet every month but I have to say I am getting there - I am confident you too will be just as passionate. As a true believer in the power of "THE SECRET" by Rhonda Byrne you are not just here for nothing and you reading this article proves without a doubt that there is a reason. So as you make your decision on this let me be one of the very few if not the first to welcome you to the world of WEB 2.0 - Web logs also known as blogging :)