Marketing 411: Keyword Density

Keywords have a lot to play when it comes to SEO marketing. The density of the keywords including that of the meta tags and meta descriptions have its weight in bringing a persons site to the top of the search list. Defining one's niche is of course a necessary factor before you go and get yourself massing up on your chosen keywords. I personally use websitegrader.com to help me out with this aspect and coolest thing about it is that it is absolutely free.



My personal experience with using keyword density on my main site Empty Streets 1027 is that the more I use the my chosen keywords which is Empty Streets several times in my posts and the layout including the side bars and meta tags and descriptions has helped my site move up in rankings and is what helped my site reach the top link for the keywords -Empty-Streets-1027. though admittedly my new pagerank of 4 has a lot of weight too but prior to the new page rank Empty Streets has already started it's climb due to the overuse of the words Empty Streets :)



Aside from that you can also use the Website Grader site above to check on your competitors performance in terms of keyword density against your own site. The general rule is if your competitor has a greater density than yours you have to work on surpassing your competitors numbers in terms of density - even more so if the competitor site has a higher page rank than yours.



So far that is what I have been using but as always I like hearing and learning from others and so I found this useful video that is quite as informative and very helpful in further explaining this SEO marketing principle.



With that video and my own experience with Keyword density I do hope this gets to shed some light to your questions about the use of keywords on your websites and how this can help you get recognized overall. Till the next time. xoxo

Keyword density and Search Engines

The Basics of Keywords Density is best simplified in a way that all you have to ensure that in order for your site to be on top of the crowd is to make the word that you wish your site to be searchable on is to contain the keywords in more of your posts and meta tags to help you become highly searchable and tagged by the search engine bots. To get more into detail here is an excerpt from The Site Wizardto help get things into a better perspective.

What is Keyword Density?
One of the simplest ways to improve your site's placement in the search engine results is to work on the keyword density on your page, which was what I did.

For my purpose here, I will refer to a "keyword" as a word that the user searches for when using the search engine. Generally speaking, keyword density is the ratio of the word that is being searched for (the keyword) against the total number of words appearing on your web page. If your keyword occurs only (say) once in a page of one thousand words, it has a lower keyword density than a keyword that occurs (say) four times in a page of similar length.

If a particular keyword has a higher density on your web page, then the likelihood of your page obtaining a better search engine ranking increases. Note that not all search engines bother with keyword density and indeed even those that do have their own algorithm for computing the density of a keyword. However, the principles described in this article is general enough to help your page improve its ranking in the engines that take keyword density into account.

How to Improve Your Search Engine Ranking
How do you improve your keyword density?

When planning a page, think about which search terms a user is likely to use when searching for the information your site provides. For example, a visitor who is looking for information on "Search Engine Ranking" may search for things like "search engine positioning", "search engine ranking", "search engine placement", "keyword density", "top ranking", and the like.

After you have collected your list of keywords, do NOT simply dump those keywords into a senseless list on your web page. I've seen some websites do this in an attempt to influence search engine listings. This may not work with all search engines. Some of the engines attempt to be smart when processing keywords and if it sees keywords occurring together in a senseless sequence, it may penalise your website.

Instead, try to form sentences that use those keywords. If you are a good writer, you may have to kill some of those good habits you previously used in writing documents: for example, many good writers have an aversion to repeating a particular word too often, choosing instead to use alternative terms that mean the same thing. This makes for a more pleasant reading, but it will not help you get your site listed with a top rank in search engine results for that particular keyword.

For instance, if you want your page to have a high ranking when someone searches for the phrase "search engine ranking", keep repeating the phrase "search engine ranking" in your document instead of substituting with pronouns like "it" and the like. Do likewise for the other keywords that you want a high density on the page. You'll of course have to use your discretion with this, or your page will be unpleasant to read.

You can see an example of how this is done by examining this article itself, and see how often I have repeated keywords and phrases like "keyword", "keyword density", "search engine ranking" and "search engine positioning".

In days of old, some people tried the trick of having a very short page for a particular keyword. For example, the page may only have the following one sentence: "Keyword density is important in search engine ranking." Since there were so few words on the page, the page was actually easy to draft and the keywords "keyword density" and "search engine ranking" have a very high density on that page.

This method is not very useful nowadays. For example, at the time I wrote this, it no longer appears to work with Alta Vista, which seems to rank pages that are bigger than 4K more favourably.

Keywords play a vital role in search engine optimization especially now and learning to understand how it works if far more vital now than ever before with so many websites and blogs coming up with content after content and fighting to be on top of the organic click list. to help you with all this above is a video that talks about SEO and Keywords.